At a time when every business operation comes under the microscope of the cost / benefit, corporate events, product presentations and conferences are treated as very expensive corporate feasts. Or what many call, the "Corporate Paganism ".
Many sales managers and marketing directors wonder how a presentation can result in increased sales and so the concept of profit is disconnected from these events. Despite that, the integrity of these events (technical, creativity) is from minimal to non-existent. It is customary at this point to say that "there are exceptions", but say no more until you attend one of our events.
The worst thing is that this situation has been consolitaded and thenew generation of marketers is being taught that this is the way to go. While most technical and organization issues are being sufficiently solved in concerts, theatres and night clubs, in every corporate event we have recently attended sound was unacceptable, projection quality was horrible and lighting effects where there just to add a few thousand euros to the cost.
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